Bound To Stay Bound

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 From an idea to Disney : how branding made Disney a household name
 Author: Sichol, Lowey Bundy

 Publisher:  Houghton Mifflin Harcourt (2019)

 Dewey: 384
 Classification: Nonfiction
 Physical Description: 99 p., ill., 20 cm

 BTSB No: 816937 ISBN: 9781328453600
 Ages: 10-12 Grades: 5-7

 Subjects:
 Disney, Walt, -- 1901-1966
 Walt Disney Company -- History
 Branding (Marketing)
 Companies
 Motion picture producers and directors

Price: $21.18

Summary:
A behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black and white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!

 Illustrator: Jennings, C. S.
Accelerated Reader Information:
   Interest Level: MG
   Reading Level: 7.00
   Points: 1.0   Quiz: 506227

Reviews:
   Kirkus Reviews (10/01/18)
   Booklist (03/01/19)

Full Text Reviews:
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